Practical writing on airport work, dispatch, payments and growing a small fleet. No thought leadership.
TL;DR: Taxi driver app adoption fails for reasons that have nothing to do with the software being bad. Drivers resist anything that adds steps, drains battery, feels like surveillance or has to be relearned. If half your drivers quietly went back to ringing you, the fix is usually to remove the app from the critical […]
READ →TL;DR: The taxi dispatch software cost on a vendor’s pricing page is rarely the number you end up paying. Per-driver licences, setup fees, SMS charges, app store overhead and the cost of the weeks it takes to go live all sit outside the headline. This is how to work out the real annual figure before […]
READ →WhatsApp dispatch works until the third driver. Then double bookings, silent jobs and disputes with no record. What breaks, in order, and what replaces it.
READ →Reading about dispatch is slower than seeing it.
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