Practical writing on airport work, dispatch, payments and growing a small fleet. No thought leadership.
TL;DR: A corporate taxi account is worth several times a walk-up fare because it repeats, but companies and hotels will not open one with an operator who cannot invoice, take cards and produce a receipt their finance team accepts. The barrier to a corporate taxi account is almost never the driving. It is the paperwork. […]
READ →TL;DR: Passengers arriving in Zurich have read that taxis there are expensive and unpredictable, and they arrive braced for it. For a local operator that reputation is an opportunity, not a problem. A Zurich airport transfer booked in advance at a fixed price, confirmed in writing, wins that passenger before they land, and it is […]
READ →TL;DR: Taxi driver app adoption fails for reasons that have nothing to do with the software being bad. Drivers resist anything that adds steps, drains battery, feels like surveillance or has to be relearned. If half your drivers quietly went back to ringing you, the fix is usually to remove the app from the critical […]
READ →TL;DR: The taxi dispatch software cost on a vendor’s pricing page is rarely the number you end up paying. Per-driver licences, setup fees, SMS charges, app store overhead and the cost of the weeks it takes to go live all sit outside the headline. This is how to work out the real annual figure before […]
READ →TL;DR: Operators who ask for taxi software like Uber usually want three specific things Uber does well: a price before booking, automatic driver assignment, and no phone calls. Those three are affordable and available. The parts of Uber that are expensive to copy, such as surge pricing, a two-sided app marketplace and subsidised demand, are […]
READ →TL;DR: A white label taxi app puts your name on a passenger app and a driver app. For a small transfer operator that is usually the wrong first purchase, because the hard part is not owning an app, it is getting anybody to install one. A booking site on your own domain gets the same […]
READ →The most profitable passengers never pay cash. If you cannot take a card at booking and send an invoice without a spreadsheet, they book elsewhere.
READ →Most dispatch software is built for fifty cars. Here is what a small fleet actually needs, what it is paying for and never opening, and what it should cost.
READ →Zurich and Amsterdam passengers walk past the rank because of what they read online. A fixed fare shown before booking gets the trust back, and keeps the fare.
READ →A 4 a.m. no-show costs the fare, the refund and the review. The cause is almost never the driver. Here is what actually goes wrong and the three automations that stop it.
READ →Reading about dispatch is slower than seeing it.
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